Changemaker Series
Learning with the experts
Are you building a business for good?
This series is for you!
We asked the experts that we love working with to share their knowledge with you. Our live webinars happened over July and August 2022, but each of our experts are sharing their resources with you, forever. Whether you need help setting prices, tracking your impact, getting results on social media or launching a new product/program, there is something in here for everyone.
These resources will help you:
Learn from an incredible group of social business leaders who are experts in their field
Make meaningful connections with other social impact leaders just like you
Walk away with practical tips and resources to help you grow your business and its impact
Download individual session resources below: session recordings and any resources shared by speakers are included.
The Price is Right: Pricing yourself, services and products
-
Sarah Hyland from Together Business Australia leads this session that will help you as you think about your costs, value yourself and your team, and make realistic financial goals. Explore the concept of your three financial freedoms – financial, time and mind – and walk away with a cost planning tool and practical ideas to guide your pricing journey.
Social Impact: What is it and how do we measure it?
-
Andrew Wearring and Catherine Mai (Centre for Social Impact) help you reflect on your theory of change and what it means to measure your social impact. They will provide a demonstration of award-winning platform Amplify Online and show you how you can measure your impact using the platform today.
Behind the Scenes of Philanthropy: How does it work and what opportunities are out there?
-
Join Teisha Archer (Teisha Archer Consulting) for insights on what philanthropy looks like in Australia, who gives and why, and how to prepare to raise money from this world.
How to get social media to work for you: Defining the story of business and how to use social media to tell it.
-
How do you define the story of business and how can you use social media to tell it? Kate Dinning helps you to find clarity on what social media can mean for you and your business, and practical tips and strategies for creating engaging content, and reaching the right audience.
Putting your customers first: How user experience design can transform your business.
-
You’re blowing thousands of dollars on developing your website and can’t seem to convert your visitors into buyers. You’re guessing what your customers do on your website, but you’re still struggling to turn them into customers.
Did you consider asking them what they wanted, what they like or don’t like, and why, before developing your website?
Every $1 spent on User Experience Design is a return on investment of $100 into your business. When you speak to your customers, you get exclusive access to their minds, emotions and motivations. You hear your users’ problems, use their feedback to make sure your website works and test how user-friendly it is with them to make their experience with your website as smooth as possible.
In this session, you’ll receive tips on how you can apply user experience design to your own business and position your offering with confidence.
How to Get Attention: How to run a high-impact campaign that converts.
-
Launching your brand, or a new product or service on a tight budget can be difficult. In this session, Ruby Bisson (Incredible Communications) leads an exploration into the campaign checklist, how to leverage your networks effectively without spending a cent, building momentum and the importance of a ‘hype person’. This session will also help you to understand how you can track your campaign’s effectiveness so you can build on your learnings for the next campaign activation.